|
NSK Canada launches brand campaign |
|
|
|
|
MISSISSAUGA, ON-NSK Canada (NSK) announced the launch of a brand campaign, which is designed to stimulate customers' knowledge and understanding of NSK. The plan includes campaign activities centered on the new tagline: "Think NSK." According to the company, the brand concept addresses each NSK customer's individual requirements and promotes top-of-mind recognition for each.
"We needed a flexible tagline that would allow us to tailor messages that would connect with our different customers and partners, and 'Think NSK.' delivers," says Colin Figgens, president and C.O.O. of NSK Canada. "We can communicate the advantages of our unique brand attributes and the benefits of choosing NSK, including experience, reliability, performance, value, innovation and delivery."
www.ca.nsk.com
|
